Bracken P. Darrell is President and Chief Executive Officer of VF Corporation. He has more than 30 years of experience in business leadership and brand management with global consumer companies. He was appointed to his current position in July 2023.
Bracken’s broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – both in mature and emerging markets. During his career he has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid, and Whirlpool.
Before joining VF, Bracken served for 10 years as president and chief executive officer of Logitech International, S.A., beginning in January 2013. He is credited with a turnaround of Logitech’s business by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy. Under Bracken’s leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a tenfold increase in market capitalization.
Prior to Logitech, Darrell held international leadership roles of increasing responsibility at Procter & Gamble where he was President of Braun globally, the Whirlpool Corporation where he was President of EMEA, and General Electric. Early in his career, upon graduating business school, Darrell held brand management roles with Procter & Gamble and is credited with leading the turnaround of the Old Spice brand. He began his career with Arthur Anderson and then PepsiCo.
Mr. Darrell has served as director of Sonos, Inc. since February 2024.
Bracken received a B.A. from Hendrix College and an MBA from Harvard Business School.
What is Bracken Darrell's net worth?
The estimated net worth of Bracken Darrell is at least $3.64 million as of June 10th, 2024. Mr. Darrell owns 219,972 shares of VF stock worth more than $3,638,337 as of March 26th. This net worth approximation does not reflect any other investments that Mr. Darrell may own. Additionally, Mr. Darrell receives an annual salary of $1,440,000.00 as President, CEO & Director at VF. Learn More about Bracken Darrell's net worth.
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Has Bracken Darrell been buying or selling shares of VF?
Bracken Darrell has not been actively trading shares of VF over the course of the past ninety days. Most recently, on Monday, June 10th, Bracken Darrell bought 75,200 shares of VF stock. The stock was acquired at an average cost of $13.26 per share, with a total value of $997,152.00. Following the completion of the transaction, the insider now directly owns 219,972 shares of the company's stock, valued at $2,916,828.72. Learn More on Bracken Darrell's trading history.
Who are VF's active insiders?
VF's insider roster includes Richard Carucci (Director), Juliana Chugg (Director), Bracken Darrell (President, CEO & Director), Benno Dorer (Director), Mark Hoplamazian (Director), Laura Lang (Director), W. McCollough (Director), W Mcmullen (Director), Laura Meagher (EVP), Clarence Otis, Jr (Director), Matthew Puckett (CFO), Carol Roberts (Director), Scott Roe (CFO), Matthew Shattock (Director), and Veronica Wu (Director). Learn More on VF's active insiders.
Are insiders buying or selling shares of VF?
During the last twelve months, VF insiders bought shares 3 times. They purchased a total of 115,200 shares worth more than $1,592,152.00. The most recent insider tranaction occured on August, 22nd when Director Richard Carucci bought 15,000 shares worth more than $250,500.00. Insiders at VF own 0.7% of the company.
Learn More about insider trades at VF. Information on this page was last updated on 8/22/2024.
