Geoff Tanner Biography and Net Worth

Geoff Tanner, Chief Commercial and Marketing Officer, defines his mission as championing, nurturing, and enabling every element of brand building and driving growth. To him, achieving this starts and ends with unleashing the passion, capabilities, agility and creativity of employees and strategic partners.

In his current role, Geoff oversees teams dedicated to supporting the consumer and customer experience across the commercial funnel. This includes Consumer Engagement, Innovation, Insights & Analytics, as well as the U.S. Retail Sales, Market Development and eCommerce organizations. He is responsible for ensuring the seamless integration of all teams focused on delivering world class products, marketing and sales experiences. A key element of the role is ‘stitching’ external agency partners to also support the ‘Power of One’ approach.

Geoff believes that growth in today’s market requires being 100% consumer and customer-centric. It starts with deeply understanding consumer needs and the jobs consumers hire products for and then extends to offering products that delight, marketing that excites and retail sales experiences that exceed expectations. He is quick to note that in today’s market, delivering those world class experiences requires overcoming obstacles and missteps. He believes it is imperative that companies be willing to step outside of comfort zones, test unique executions and then be ready to quickly learn and optimize.

Prior to taking on his current role, Geoff led a dramatic transformation of how Smucker participates in the categories it is part of and engages consumers with its leading and emerging brands. This reimagining of how the Company goes to market included the transformation and development of new models for Innovation, Marketing, E-commerce and External Venturing. Before joining Smucker, Geoff held the positions of Senior Vice President of Growth and Vice President of Marketing for Big Heart Pet Brands.

Geoff earned an MBA at Duke University and a bachelor’s degree in commerce as well as one in political science and government while at Victoria University of Wellington in New Zealand.