SSON Insider Trading

Smithson aims to provide its shareholders with a similar investment experience to the Fundsmith Equity Fund, being a superior risk-adjusted return over the long term, but by investing in a group of global small and mid capitalisation listed companies with a market cap of £500m to £15bn, which we believe can compound in value over many years, if not decades, hence the name, Smithson. The fund is managed by Fundsmith LLP. The Smithson investment strategy is a simple three step process: 1. Buy good companies. This means businesses which can sustain a high return on operating capital employed, which generate substantial cash flow and which have growth potential. 2. Don’t overpay. We only invest in companies which we believe to be attractively valued. 3. Do nothing. After managing to buy good companies at reasonable prices (or better) we hope that we need take no further action. This will then facilitate the compounding of our investments over time. We have no bias toward any country and are simply looking for the best companies to invest in with a combination of high quality and reasonable value. We will not invest in significant parts of the market which we believe do not offer attractive investment opportunities; these include banks, real estate, sectors that require a lot of debt to augment otherwise meagre returns, cyclical sectors such as construction, oil companies and mining companies or industries which we deem too competitive to be able to sustain a long-term advantage such as automobiles and airlines. Applying the stringent criteria above results in an investable universe for Smithson of around 80 companies.