CRM Insider Trading

Insider Ownership Percentage: 3.20%
Insider Buying (Last 12 Months): $101,794,693.10
Insider Selling (Last 12 Months): $554,083,863.08

Salesforce Insider Trading History Chart

This chart shows the insider buying and selling history at Salesforce by year and by quarter.

Skip ChartChart Data in Insider Trading History Table
2022202320242025$999kbought$0soldQ2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2-$400M-$200M$0$200M$400MTotal Insider BuyingTotal Insider Selling

Salesforce Share Price & Price History

Current Price: $254.77
Price Change: Price Increase of +0.215 (0.08%)
As of 04/15/2025 04:59 PM ET

This chart shows the closing price history over time for CRM up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365
MayJunJulAugSepOctNovDecJanFebMarApr$254.76Closing price on 04/15/25:

SEC Filings (Institutional Ownership Changes) for Salesforce (NYSE:CRM)

80.43% of Salesforce stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at CRM by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table
2022202320242025$1.13Bbought$41MsoldQ2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2-$50B$0$50BTotal InflowsTotal Outflows
Salesforce logo
Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
Read More on Salesforce

Today's Range

Now: $254.77
Low: $253.80
High: $256.72

50 Day Range

MA: $285.91
Low: $240.26
High: $330.19

52 Week Range

Now: $254.77
Low: $212.00
High: $369.00

Volume

5,223,339 shs

Average Volume

6,768,543 shs

Market Capitalization

$244.83 billion

P/E Ratio

41.90

Dividend Yield

0.65%

Beta

1.38

Who are the company insiders with the largest holdings of Salesforce?

Salesforce's top insider investors include:
  1. Marc Benioff (CEO)
  2. G Mason Morfit (Director)
  3. Parker Harris (Insider)
  4. Srinivas Tallapragada (Insider)
  5. Amy E Weaver (CFO)
  6. Robin L Washington (Director)
  7. R David Schmaier (Insider)
  8. Brian Millham (COO)
  9. Oscar Munoz (Director)
  10. Sundeep G Reddy (CAO)
  11. Brent Hyder (Insider)
  12. Craig Conway (Director)
  13. Miguel Milano (Insider)
  14. Brian Millham (CEO)
  15. Maynard G Webb Jr (Director)
  16. Sabastian Niles (Insider)
Learn More about top insider investors at Salesforce.

Who are the major institutional investors of Salesforce?

Salesforce's top institutional investors include:
  1. GAMMA Investing LLC — 0.40%
  2. Rhumbline Advisers — 0.18%
  3. Handelsbanken Fonder AB — 0.04%
  4. Assenagon Asset Management S.A. — 0.04%
  5. Congress Asset Management Co. — 0.03%
  6. Fifth Third Bancorp — 0.03%
Learn More about top institutional investors of Salesforce stock.

Which institutional investors are selling Salesforce stock?

In the last quarter, CRM stock was sold by these institutional investors:
  1. E. Ohman J or Asset Management AB
  2. Summit Global Investments
  3. Nixon Peabody Trust Co.
  4. Generali Investments Management Co LLC
  5. Congress Asset Management Co.
  6. Fragasso Financial Advisors Inc
  7. Rhumbline Advisers
  8. Avanza Fonder AB
Within the last year, company insiders that have sold Salesforce company stock include:
  1. Marc Benioff (CEO)
  2. G Mason Morfit (Director)
  3. Parker Harris (Insider)
  4. Srinivas Tallapragada (Insider)
  5. Amy E Weaver (CFO)
  6. Robin L Washington (Director)
  7. R David Schmaier (Insider)
  8. Brian Millham (COO)
  9. Oscar Munoz (Director)
  10. Sundeep G Reddy (CAO)
  11. Brent Hyder (Insider)
  12. Craig Conway (Director)
  13. Miguel Milano (Insider)
Learn More investors selling Salesforce stock.

Which institutional investors are buying Salesforce stock?

In the previous quarter, CRM stock was bought by institutional investors including:
  1. GAMMA Investing LLC
  2. Assenagon Asset Management S.A.
  3. Vest Financial LLC
  4. Annex Advisory Services LLC
  5. First Financial Bank Trust Division
  6. Fifth Third Bancorp
  7. Handelsbanken Fonder AB
  8. KMG Fiduciary Partners LLC
During the previous year, these company insiders have bought Salesforce stock:
  1. Marc Benioff (CEO)
  2. G Mason Morfit (Director)
  3. Parker Harris (Insider)
Learn More investors buying Salesforce stock.