PRPL Insider Trading

Insider Ownership Percentage: 53.70%
Insider Buying (Last 12 Months): $199,118.80
Insider Selling (Last 12 Months): $0.00

Purple Innovation Insider Trading History Chart

This chart shows the insider buying and selling history at Purple Innovation by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Purple Innovation Share Price & Price History

Current Price: $0.91
Price Change: Price Increase of +0.0262 (2.98%)
As of 12/20/2024 06:31 PM ET

This chart shows the closing price history over time for PRPL up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Purple Innovation Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
6/28/2024Robert DemartiniCEOBuy138,834$1.03$142,999.02663,669View SEC Filing Icon  
6/26/2024Robert DemartiniCEOBuy51,061$0.98$50,039.78514,730View SEC Filing Icon  
3/22/2024George Turner UlrichInsiderBuy4,000$1.52$6,080.0016,874View SEC Filing Icon  
8/28/2023Gary T DicamilloDirectorBuy10,000$2.22$22,200.00158,478View SEC Filing Icon  
6/2/2023Casey Kale McGarveyInsiderBuy22,300$2.85$63,555.00108,436View SEC Filing Icon  
5/26/2023Jeffery Scott KerbyInsiderBuy16,350$3.45$56,407.5039,427View SEC Filing Icon  
5/15/2023R Carter PateDirectorBuy16,949$2.95$49,999.5516,949View SEC Filing Icon  
5/15/2023Robert DemartiniCEOBuy50,000$2.97$148,500.00240,474View SEC Filing Icon  
3/23/2023Eric Scott HaynorCOOBuy138,598$2.75$381,144.50138,598View SEC Filing Icon  
3/23/2023Jeffery Scott KerbyInsiderBuy23,077$2.77$63,923.2923,077View SEC Filing Icon  
2/13/2023Coliseum Capital Management, LDirectorBuy5,960,320$4.50$26,821,440.0046,814,450View SEC Filing Icon  
9/16/2022Casey Kale McGarveyInsiderBuy30,000$2.85$85,500.0078,718View SEC Filing Icon  
9/7/2022Gary T DicamilloDirectorBuy10,000$2.66$26,600.00113,083View SEC Filing Icon  
9/6/2022Jack RoddyInsiderBuy2,000$2.74$5,480.0014,000View SEC Filing Icon  
5/24/2022Coliseum Capital Management, LDirectorBuy960,394$4.57$4,389,000.5840,137,850View SEC Filing Icon  
5/24/2022Jack RoddyInsiderBuy3,000$4.45$13,350.0012,000View SEC Filing Icon  
5/20/2022Coliseum Capital Management, LDirectorBuy450,000$4.84$2,178,000.0039,177,456View SEC Filing Icon  
5/18/2022Coliseum Capital Management, LDirectorBuy987,859$4.58$4,524,394.2238,399,456View SEC Filing Icon  
5/17/2022Jack RoddyInsiderBuy6,000$4.85$29,100.009,000View SEC Filing Icon  
5/16/2022Coliseum Capital Management, LDirectorBuy2,083,347$4.68$9,750,063.9637,110,072View SEC Filing Icon  
5/13/2022Jack RoddyInsiderBuy3,000$4.40$13,200.003,000View SEC Filing Icon  
3/30/2022Coliseum Capital Management, LDirectorBuy650,000$6.47$4,205,500.00View SEC Filing Icon  
3/7/2022Coliseum Capital Management, LDirectorBuy1,460,000$6.98$10,190,800.00View SEC Filing Icon  
3/3/2022Coliseum Capital Management, LDirectorBuy1,797,545$7.23$12,996,250.35View SEC Filing Icon  
12/27/2021Coliseum Capital Management, LDirectorBuy155,344$13.46$2,090,930.24View SEC Filing Icon  
12/23/2021Coliseum Capital Management, LDirectorBuy439,134$13.81$6,064,440.54View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Purple Innovation (NASDAQ:PRPL)

88.41% of Purple Innovation stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at PRPL by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Purple Innovation Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/19/2024Barclays PLC74,803$74K0.0%+283.1%0.069%Search for SEC Filing on Google Icon
11/16/2024Geode Capital Management LLC1,346,073$1.33M0.0%+1.2%1.250%Search for SEC Filing on Google Icon
11/15/2024Barclays PLC74,803$74K0.0%+283.1%0.069%Search for SEC Filing on Google Icon
11/15/2024Legacy Investment Solutions LLC70,420$70K0.0%N/A0.065%Search for SEC Filing on Google Icon
11/15/2024Jane Street Group LLC36,054$36K0.0%-53.2%0.033%Search for SEC Filing on Google Icon
11/14/2024Wasatch Advisors LP2,800,109$2.77M0.0%+25.0%2.600%Search for SEC Filing on Google Icon
11/13/2024FMR LLC5,262,957$5.20M0.0%-11.2%4.886%Search for SEC Filing on Google Icon
11/12/2024Charles Schwab Investment Management Inc.458,627$0.45M0.0%+3.9%0.426%Search for SEC Filing on Google Icon
11/1/2024Crumly & Associates Inc.81,763$81K0.0%+22.5%0.076%Search for SEC Filing on Google Icon
10/24/2024Patriot Financial Group Insurance Agency LLC58,452$58K0.0%+42.5%0.054%Search for SEC Filing on Google Icon
10/8/2024Dynamic Advisor Solutions LLC706,778$0.70M0.0%-2.8%0.656%Search for SEC Filing on Google Icon
8/21/2024Truist Financial Corp530,000$0.55M0.0%-26.5%0.492%Search for SEC Filing on Google Icon
8/13/2024Divisadero Street Capital Management LP138,605$0.14M0.0%N/A0.129%Search for SEC Filing on Google Icon
8/12/2024XTX Topco Ltd66,671$69K0.0%-70.3%0.062%Search for SEC Filing on Google Icon
8/9/2024Renaissance Technologies LLC71,226$74K0.0%+316.3%0.066%Search for SEC Filing on Google Icon
8/9/2024Dimensional Fund Advisors LP177,022$0.18M0.0%-8.8%0.164%Search for SEC Filing on Google Icon
8/3/2024Crumly & Associates Inc.66,763$69K0.0%+35.5%0.062%Search for SEC Filing on Google Icon
7/26/2024Patriot Financial Group Insurance Agency LLC41,027$43K0.0%N/A0.038%Search for SEC Filing on Google Icon
7/15/2024Dynamic Advisor Solutions LLC726,778$0.76M0.0%-3.3%0.675%Search for SEC Filing on Google Icon
5/20/2024Virtu Financial LLC64,148$0.11M0.0%N/A0.060%Search for SEC Filing on Google Icon
5/15/2024Price T Rowe Associates Inc. MD60,009$0.11M0.0%+51.5%0.056%Search for SEC Filing on Google Icon
5/10/2024Vanguard Group Inc.2,903,799$5.05M0.0%+0.7%2.708%Search for SEC Filing on Google Icon
5/8/2024Focused Wealth Management Inc30,000$52K0.0%-37.5%0.028%Search for SEC Filing on Google Icon
5/7/2024SG Americas Securities LLC19,179$33K0.0%-63.0%0.018%Search for SEC Filing on Google Icon
5/1/2024BNP Paribas Financial Markets26,879$47K0.0%+73.7%0.025%Search for SEC Filing on Google Icon
4/26/2024Caliber Wealth Management LLC33,082$58K0.0%+32.3%0.031%Search for SEC Filing on Google Icon
4/18/2024Wasatch Advisors LP2,251,234$3.92M0.0%+2.0%2.100%Search for SEC Filing on Google Icon
4/12/2024Dynamic Advisor Solutions LLC751,778$1.31M0.0%+9.7%0.701%Search for SEC Filing on Google Icon
2/22/2024Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%Search for SEC Filing on Google Icon
2/15/2024Fund 1 Investments LLC624,626$0.64M0.1%-58.8%0.591%Search for SEC Filing on Google Icon
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%Search for SEC Filing on Google Icon
2/13/2024Platform Technology Partners30,000$31K0.0%N/A0.028%Search for SEC Filing on Google Icon
2/8/2024Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%Search for SEC Filing on Google Icon
2/2/2024Truist Financial Corp813,200$0.84M0.0%-15.6%0.769%Search for SEC Filing on Google Icon
1/12/2024SG Americas Securities LLC51,847$53K0.0%+36.6%0.049%Search for SEC Filing on Google Icon
1/1/2024American Century Companies Inc.30,205$52K0.0%+55.1%0.029%Search for SEC Filing on Google Icon
11/15/2023AWH Capital L.P.577,500$0.99M0.9%+16.5%0.546%Search for SEC Filing on Google Icon
11/14/2023AWM Investment Company Inc.230,000$0.39M0.1%-56.2%0.217%Search for SEC Filing on Google Icon
11/13/2023Fuller & Thaler Asset Management Inc.332,453$0.57M0.0%N/A0.314%Search for SEC Filing on Google Icon
11/13/2023Brandywine Global Investment Management LLC1,174,806$2.01M0.0%-59.5%1.111%Search for SEC Filing on Google Icon
11/13/2023FMR LLC11,702,309$20.01M0.0%+3.5%11.066%Search for SEC Filing on Google Icon
11/9/2023Innovis Asset Management LLC336,525$0.58M0.2%+189.5%0.318%Search for SEC Filing on Google Icon
10/24/2023Bank of New York Mellon Corp198,309$0.34M0.0%-5.9%0.188%Search for SEC Filing on Google Icon
10/13/2023SG Americas Securities LLC37,942$65K0.0%+113.2%0.036%Search for SEC Filing on Google Icon
10/12/2023Saxon Interests Inc.25,000$43K0.0%N/A0.024%Search for SEC Filing on Google Icon
10/11/2023Dynamic Advisor Solutions LLC683,150$1.17M0.1%+31.3%0.646%Search for SEC Filing on Google Icon
9/21/2023Barclays PLC12,814$35K0.0%-81.9%0.012%Search for SEC Filing on Google Icon
8/14/2023Coliseum Capital Management LLC46,855,291$130.26M11.7%+0.1%44.417%Search for SEC Filing on Google Icon
8/11/2023AWM Investment Company Inc.525,000$1.46M0.2%N/A0.498%Search for SEC Filing on Google Icon
8/11/2023Brandywine Global Investment Management LLC2,903,881$8.07M0.1%+2.9%2.753%Search for SEC Filing on Google Icon
8/11/2023ExodusPoint Capital Management LP108,553$0.30M0.0%N/A0.103%Search for SEC Filing on Google Icon
8/10/2023Schwartz Investment Counsel Inc.60,000$0.17M0.0%-91.0%0.057%Search for SEC Filing on Google Icon
8/8/2023Wasatch Advisors LP1,642,934$4.57M0.0%+90.2%1.557%Search for SEC Filing on Google Icon
8/3/2023Dynamic Advisor Solutions LLC520,369$1.45M0.1%-1.0%0.493%Search for SEC Filing on Google Icon
8/3/2023Innovis Asset Management LLC116,250$0.32M0.1%-18.2%0.110%Search for SEC Filing on Google Icon
8/1/2023Truist Financial Corp1,072,723$2.98M0.0%N/A1.017%Search for SEC Filing on Google Icon
8/1/2023Keybank National Association OH48,687$0.14M0.0%N/A0.046%Search for SEC Filing on Google Icon
7/31/2023Strs Ohio20,100$55K0.0%N/A0.019%Search for SEC Filing on Google Icon
7/27/2023Kesler Norman & Wride LLC10,027$28K0.0%N/A0.010%Search for SEC Filing on Google Icon
7/24/2023Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%Search for SEC Filing on Google Icon
7/21/2023Crumly & Associates Inc.49,263$0.14M0.1%+59.6%0.047%Search for SEC Filing on Google Icon
7/18/2023Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%Search for SEC Filing on Google Icon
7/18/2023Stratos Wealth Partners LTD.2,789,714$7.76M0.2%+10.0%2.645%Search for SEC Filing on Google Icon
7/17/2023Sterling Investment Counsel LLC80,682$0.22M0.1%+33.0%0.076%Search for SEC Filing on Google Icon
7/14/2023Venture Visionary Partners LLC16,550$46K0.0%N/A0.016%Search for SEC Filing on Google Icon
7/10/2023B.O.S.S. Retirement Advisors LLC100,000$0.28M0.1%+28.7%0.095%Search for SEC Filing on Google Icon
7/10/2023AE Wealth Management LLC100,020$0.28M0.0%+28.7%0.095%Search for SEC Filing on Google Icon
7/10/2023SG Americas Securities LLC17,798$49K0.0%-54.0%0.017%Search for SEC Filing on Google Icon
5/25/2023Brandywine Global Investment Management LLC2,823,214$7.45M0.1%+1.4%2.676%Search for SEC Filing on Google Icon
5/24/2023AWH Capital L.P.332,500$0.88M0.9%+54.7%0.315%Search for SEC Filing on Google Icon
5/16/2023Freshford Capital Management LLC3,270,906$8.64M1.3%-1.4%3.105%Search for SEC Filing on Google Icon
5/16/2023AWH Capital L.P.332,500$0.88M0.9%+54.7%0.316%Search for SEC Filing on Google Icon
5/15/2023No Street GP LP5,150,000$13.60M1.7%+25.6%4.890%Search for SEC Filing on Google Icon
5/15/2023Fund 1 Investments LLC163,900$0.43M0.1%N/A0.156%Search for SEC Filing on Google Icon
5/15/2023Hood River Capital Management LLC2,092,405$5.52M0.2%N/A1.987%Search for SEC Filing on Google Icon
5/12/2023Cooper Creek Partners Management LLC1,309,097$3.46M0.2%N/A1.243%Search for SEC Filing on Google Icon
5/12/2023Brandywine Global Investment Management LLC2,823,214$7.45M0.1%+1.4%2.680%Search for SEC Filing on Google Icon
5/10/2023Innovis Asset Management LLC142,050$0.38M0.2%N/A0.135%Search for SEC Filing on Google Icon
5/9/2023Capstone Investment Advisors LLC700,000$1.85M0.0%N/A0.665%Search for SEC Filing on Google Icon
5/9/2023Schwartz Investment Counsel Inc.670,000$1.77M0.1%-59.6%0.636%Search for SEC Filing on Google Icon
4/28/2023SG Americas Securities LLC38,652$0.10M0.0%+21.1%0.037%Search for SEC Filing on Google Icon
4/27/2023Stratos Wealth Partners LTD.2,536,566$6.70M0.2%N/A2.408%Search for SEC Filing on Google Icon
4/27/2023Arizona State Retirement System19,734$52K0.0%+30.0%0.019%Search for SEC Filing on Google Icon
4/27/2023Lapides Asset Management LLC75,400$0.20M0.1%-85.0%0.072%Search for SEC Filing on Google Icon
4/24/2023Crumly & Associates Inc.30,863$81K0.0%+32.7%0.029%Search for SEC Filing on Google Icon
4/10/2023Caliber Wealth Management LLC25,000$66K0.0%N/A0.024%Search for SEC Filing on Google Icon
3/23/2023MetLife Investment Management LLC29,287$0.14M0.0%N/A0.032%Search for SEC Filing on Google Icon
2/13/2023GSA Capital Partners LLP182,650$0.88M0.1%+188.2%0.199%Search for SEC Filing on Google Icon
2/13/2023Fuller & Thaler Asset Management Inc.387,402$1.86M0.0%N/A0.422%Search for SEC Filing on Google Icon
2/13/2023Schwartz Investment Counsel Inc.1,658,990$7.95M0.4%-19.9%1.807%Search for SEC Filing on Google Icon
2/10/2023HRT Financial LP487,617$2.34M0.0%+70.4%0.531%Search for SEC Filing on Google Icon
2/10/2023Brandywine Global Investment Management LLC2,785,114$13.34M0.1%+14.2%3.033%Search for SEC Filing on Google Icon
2/9/2023Mercer Global Advisors Inc. ADV44,434$0.21M0.0%-59.9%0.048%Search for SEC Filing on Google Icon
2/8/2023Cambridge Investment Research Advisors Inc.18,858$90K0.0%N/A0.021%Search for SEC Filing on Google Icon
2/8/2023Swiss National Bank129,900$0.62M0.0%+5.4%0.141%Search for SEC Filing on Google Icon
2/7/2023B.O.S.S. Retirement Advisors LLC77,700$0.37M0.1%N/A0.085%Search for SEC Filing on Google Icon
1/31/2023Ironwood Investment Management LLC27,240$0.13M0.1%-9.3%0.030%Search for SEC Filing on Google Icon
1/30/2023New York State Common Retirement Fund39,659$0.19M0.0%+183.8%0.043%Search for SEC Filing on Google Icon
1/27/2023Lapides Asset Management LLC501,800$2.40M1.3%-4.8%0.546%Search for SEC Filing on Google Icon
1/19/2023Quent Capital LLC80,000$0.38M0.1%+6.7%0.087%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Purple Innovation logo
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
Read More on Purple Innovation

Today's Range

Now: $0.91
Low: $0.86
High: $0.94

50 Day Range

MA: $0.91
Low: $0.81
High: $1.03

52 Week Range

Now: $0.91
Low: $0.69
High: $2.33

Volume

499,452 shs

Average Volume

522,149 shs

Market Capitalization

$97.65 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

2.06

Who are the company insiders with the largest holdings of Purple Innovation?

Purple Innovation's top insider shareholders include:
  1. Coliseum Capital Management, L (Director)
  2. Robert Demartini (CEO)
  3. Gary T Dicamillo (Director)
  4. Eric Scott Haynor (COO)
  5. Casey Kale Mcgarvey (Insider)
  6. Jeffery Scott Kerby (Insider)
  7. R Carter Pate (Director)
  8. George Turner Ulrich (Insider)
Learn More about top insider investors at Purple Innovation.

Who are the major institutional investors of Purple Innovation?

Purple Innovation's top institutional investors include:
  1. FMR LLC — 4.89%
  2. Wasatch Advisors LP — 2.60%
  3. Geode Capital Management LLC — 1.25%
  4. Dynamic Advisor Solutions LLC — 0.66%
  5. Charles Schwab Investment Management Inc. — 0.43%
  6. Crumly & Associates Inc. — 0.08%
Learn More about top institutional investors of Purple Innovation stock.

Which institutional investors are selling Purple Innovation stock?

During the previous quarter, PRPL stock was sold by these institutional investors:
  1. FMR LLC
  2. Jane Street Group LLC
  3. Dynamic Advisor Solutions LLC

Which institutional investors are buying Purple Innovation stock?

In the last quarter, PRPL stock was purchased by institutional investors including:
  1. Wasatch Advisors LP
  2. Legacy Investment Solutions LLC
  3. Barclays PLC
  4. Barclays PLC
  5. Patriot Financial Group Insurance Agency LLC
  6. Charles Schwab Investment Management Inc.
  7. Geode Capital Management LLC
  8. Crumly & Associates Inc.
In the last year, these company insiders have bought Purple Innovation stock:
  1. Coliseum Capital Management, L (Director)
  2. Robert Demartini (CEO)
  3. Gary T Dicamillo (Director)
  4. Eric Scott Haynor (COO)
  5. Casey Kale Mcgarvey (Insider)
  6. Jeffery Scott Kerby (Insider)
  7. R Carter Pate (Director)
  8. George Turner Ulrich (Insider)
Learn More investors buying Purple Innovation stock.