PRPL Insider Trading

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Insider Trading History
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About

Insider Ownership Percentage: 53.70%

Insider Buying (Last 12 Months): $193,038.80

Insider Selling (Last 12 Months): $0.00

Purple Innovation Insider Trading History Chart

Purple Innovation Share Price & Price History

^$0.75

▼ -0.0316 (-4.04%)

As of 03/28/2025 05:00 PM ET

Days: 30 | 90 | 365

Purple Innovation Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
6/28/2024	Robert Demartini	CEO	Buy	138,834	$1.03	$142,999.02	663,669
6/26/2024	Robert Demartini	CEO	Buy	51,061	$0.98	$50,039.78	514,730
3/22/2024	George Turner Ulrich	Insider	Buy	4,000	$1.52	$6,080.00	16,874
8/28/2023	Gary T Dicamillo	Director	Buy	10,000	$2.22	$22,200.00	158,478
6/2/2023	Casey Kale McGarvey	Insider	Buy	22,300	$2.85	$63,555.00	108,436
5/26/2023	Jeffery Scott Kerby	Insider	Buy	16,350	$3.45	$56,407.50	39,427
5/15/2023	R Carter Pate	Director	Buy	16,949	$2.95	$49,999.55	16,949
5/15/2023	Robert Demartini	CEO	Buy	50,000	$2.97	$148,500.00	240,474
3/23/2023	Eric Scott Haynor	COO	Buy	138,598	$2.75	$381,144.50	138,598
3/23/2023	Jeffery Scott Kerby	Insider	Buy	23,077	$2.77	$63,923.29	23,077
2/13/2023	Coliseum Capital Management, L	Director	Buy	5,960,320	$4.50	$26,821,440.00	46,814,450
9/16/2022	Casey Kale McGarvey	Insider	Buy	30,000	$2.85	$85,500.00	78,718
9/7/2022	Gary T Dicamillo	Director	Buy	10,000	$2.66	$26,600.00	113,083
9/6/2022	Jack Roddy	Insider	Buy	2,000	$2.74	$5,480.00	14,000
5/24/2022	Coliseum Capital Management, L	Director	Buy	960,394	$4.57	$4,389,000.58	40,137,850
5/24/2022	Jack Roddy	Insider	Buy	3,000	$4.45	$13,350.00	12,000
5/20/2022	Coliseum Capital Management, L	Director	Buy	450,000	$4.84	$2,178,000.00	39,177,456
5/18/2022	Coliseum Capital Management, L	Director	Buy	987,859	$4.58	$4,524,394.22	38,399,456
5/17/2022	Jack Roddy	Insider	Buy	6,000	$4.85	$29,100.00	9,000
5/16/2022	Coliseum Capital Management, L	Director	Buy	2,083,347	$4.68	$9,750,063.96	37,110,072
5/13/2022	Jack Roddy	Insider	Buy	3,000	$4.40	$13,200.00	3,000
3/30/2022	Coliseum Capital Management, L	Director	Buy	650,000	$6.47	$4,205,500.00

See Full Table

SEC Filings (Institutional Ownership Changes) for Purple Innovation (NASDAQ:PRPL)

88.41% of Purple Innovation stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Purple Innovation Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
2/17/2025	Squarepoint Ops LLC	178,052	$0.14M	0.0%	+219.7%	0.165%
2/17/2025	No Street GP LP	4,904,030	$3.83M	0.3%	-25.1%	4.553%
2/17/2025	Invenomic Capital Management LP	795,176	$0.62M	0.0%	N/A	0.738%
2/17/2025	Bank of America Corp DE	55,984	$44K	0.0%	+45.1%	0.052%
2/14/2025	Northern Trust Corp	460,649	$0.36M	0.0%	-3.8%	0.428%
2/13/2025	Barclays PLC	85,627	$67K	0.0%	+14.5%	0.079%
2/13/2025	Townsquare Capital LLC	93,669	$73K	0.0%	N/A	0.087%
2/13/2025	Invesco Ltd.	257,277	$0.20M	0.0%	-12.5%	0.239%
2/12/2025	JPMorgan Chase & Co.	608,144	$0.47M	0.0%	+2,140.2%	0.565%
2/6/2025	Charles Schwab Investment Management Inc.	435,003	$0.34M	0.0%	-5.2%	0.404%
1/31/2025	Truist Financial Corp	629,032	$0.49M	0.0%	+32.4%	0.584%
1/27/2025	Stratos Wealth Partners LTD.	296,189	$0.23M	0.0%	-89.5%	0.275%
1/21/2025	B.O.S.S. Retirement Advisors LLC	100,000	$78K	0.0%	N/A	0.093%
1/21/2025	Dynamic Advisor Solutions LLC	901,176	$0.70M	0.0%	+27.5%	0.837%
1/17/2025	SG Americas Securities LLC	35,272	$28K	0.0%	+70.2%	0.033%
11/19/2024	Barclays PLC	74,803	$74K	0.0%	+283.1%	0.069%
11/16/2024	Geode Capital Management LLC	1,346,073	$1.33M	0.0%	+1.2%	1.250%
11/15/2024	Barclays PLC	74,803	$74K	0.0%	+283.1%	0.069%
11/15/2024	Legacy Investment Solutions LLC	70,420	$70K	0.0%	N/A	0.065%
11/15/2024	Jane Street Group LLC	36,054	$36K	0.0%	-53.2%	0.033%
11/14/2024	Wasatch Advisors LP	2,800,109	$2.77M	0.0%	+25.0%	2.600%
11/13/2024	FMR LLC	5,262,957	$5.20M	0.0%	-11.2%	4.886%
11/12/2024	Charles Schwab Investment Management Inc.	458,627	$0.45M	0.0%	+3.9%	0.426%
11/1/2024	Crumly & Associates Inc.	81,763	$81K	0.0%	+22.5%	0.076%
10/24/2024	Patriot Financial Group Insurance Agency LLC	58,452	$58K	0.0%	+42.5%	0.054%
10/8/2024	Dynamic Advisor Solutions LLC	706,778	$0.70M	0.0%	-2.8%	0.656%
8/21/2024	Truist Financial Corp	530,000	$0.55M	0.0%	-26.5%	0.492%
8/13/2024	Divisadero Street Capital Management LP	138,605	$0.14M	0.0%	N/A	0.129%
8/12/2024	XTX Topco Ltd	66,671	$69K	0.0%	-70.3%	0.062%
8/9/2024	Renaissance Technologies LLC	71,226	$74K	0.0%	+316.3%	0.066%
8/9/2024	Dimensional Fund Advisors LP	177,022	$0.18M	0.0%	-8.8%	0.164%
8/3/2024	Crumly & Associates Inc.	66,763	$69K	0.0%	+35.5%	0.062%
7/26/2024	Patriot Financial Group Insurance Agency LLC	41,027	$43K	0.0%	N/A	0.038%
7/15/2024	Dynamic Advisor Solutions LLC	726,778	$0.76M	0.0%	-3.3%	0.675%
5/20/2024	Virtu Financial LLC	64,148	$0.11M	0.0%	N/A	0.060%
5/15/2024	Price T Rowe Associates Inc. MD	60,009	$0.11M	0.0%	+51.5%	0.056%
5/10/2024	Vanguard Group Inc.	2,903,799	$5.05M	0.0%	+0.7%	2.708%
5/8/2024	Focused Wealth Management Inc	30,000	$52K	0.0%	-37.5%	0.028%
5/7/2024	SG Americas Securities LLC	19,179	$33K	0.0%	-63.0%	0.018%
5/1/2024	BNP Paribas Financial Markets	26,879	$47K	0.0%	+73.7%	0.025%
4/26/2024	Caliber Wealth Management LLC	33,082	$58K	0.0%	+32.3%	0.031%
4/18/2024	Wasatch Advisors LP	2,251,234	$3.92M	0.0%	+2.0%	2.100%
4/12/2024	Dynamic Advisor Solutions LLC	751,778	$1.31M	0.0%	+9.7%	0.701%
2/22/2024	Sierra Summit Advisors LLC	970,772	$1M	0.3%	N/A	0.918%
2/15/2024	Fund 1 Investments LLC	624,626	$0.64M	0.1%	-58.8%	0.591%
2/14/2024	Wasatch Advisors LP	2,206,820	$2.27M	0.0%	+34.1%	2.087%
2/13/2024	Platform Technology Partners	30,000	$31K	0.0%	N/A	0.028%
2/8/2024	Quadrant Capital Group LLC	31,250	$32K	0.0%	N/A	0.030%
2/2/2024	Truist Financial Corp	813,200	$0.84M	0.0%	-15.6%	0.769%
1/12/2024	SG Americas Securities LLC	51,847	$53K	0.0%	+36.6%	0.049%
1/1/2024	American Century Companies Inc.	30,205	$52K	0.0%	+55.1%	0.029%
11/15/2023	AWH Capital L.P.	577,500	$0.99M	0.9%	+16.5%	0.546%
11/14/2023	AWM Investment Company Inc.	230,000	$0.39M	0.1%	-56.2%	0.217%
11/13/2023	Fuller & Thaler Asset Management Inc.	332,453	$0.57M	0.0%	N/A	0.314%
11/13/2023	Brandywine Global Investment Management LLC	1,174,806	$2.01M	0.0%	-59.5%	1.111%
11/13/2023	FMR LLC	11,702,309	$20.01M	0.0%	+3.5%	11.066%
11/9/2023	Innovis Asset Management LLC	336,525	$0.58M	0.2%	+189.5%	0.318%
10/24/2023	Bank of New York Mellon Corp	198,309	$0.34M	0.0%	-5.9%	0.188%
10/13/2023	SG Americas Securities LLC	37,942	$65K	0.0%	+113.2%	0.036%
10/12/2023	Saxon Interests Inc.	25,000	$43K	0.0%	N/A	0.024%
10/11/2023	Dynamic Advisor Solutions LLC	683,150	$1.17M	0.1%	+31.3%	0.646%
9/21/2023	Barclays PLC	12,814	$35K	0.0%	-81.9%	0.012%
8/14/2023	Coliseum Capital Management LLC	46,855,291	$130.26M	11.7%	+0.1%	44.417%
8/11/2023	AWM Investment Company Inc.	525,000	$1.46M	0.2%	N/A	0.498%
8/11/2023	Brandywine Global Investment Management LLC	2,903,881	$8.07M	0.1%	+2.9%	2.753%
8/11/2023	ExodusPoint Capital Management LP	108,553	$0.30M	0.0%	N/A	0.103%
8/10/2023	Schwartz Investment Counsel Inc.	60,000	$0.17M	0.0%	-91.0%	0.057%
8/8/2023	Wasatch Advisors LP	1,642,934	$4.57M	0.0%	+90.2%	1.557%
8/3/2023	Dynamic Advisor Solutions LLC	520,369	$1.45M	0.1%	-1.0%	0.493%
8/3/2023	Innovis Asset Management LLC	116,250	$0.32M	0.1%	-18.2%	0.110%
8/1/2023	Truist Financial Corp	1,072,723	$2.98M	0.0%	N/A	1.017%
8/1/2023	Keybank National Association OH	48,687	$0.14M	0.0%	N/A	0.046%
7/31/2023	Strs Ohio	20,100	$55K	0.0%	N/A	0.019%
7/27/2023	Kesler Norman & Wride LLC	10,027	$28K	0.0%	N/A	0.010%
7/24/2023	Allspring Global Investments Holdings LLC	25,124	$70K	0.0%	N/A	0.024%
7/21/2023	Crumly & Associates Inc.	49,263	$0.14M	0.1%	+59.6%	0.047%
7/18/2023	Allspring Global Investments Holdings LLC	25,124	$70K	0.0%	N/A	0.024%
7/18/2023	Stratos Wealth Partners LTD.	2,789,714	$7.76M	0.2%	+10.0%	2.645%
7/17/2023	Sterling Investment Counsel LLC	80,682	$0.22M	0.1%	+33.0%	0.076%
7/14/2023	Venture Visionary Partners LLC	16,550	$46K	0.0%	N/A	0.016%
7/10/2023	B.O.S.S. Retirement Advisors LLC	100,000	$0.28M	0.1%	+28.7%	0.095%
7/10/2023	AE Wealth Management LLC	100,020	$0.28M	0.0%	+28.7%	0.095%
7/10/2023	SG Americas Securities LLC	17,798	$49K	0.0%	-54.0%	0.017%
5/25/2023	Brandywine Global Investment Management LLC	2,823,214	$7.45M	0.1%	+1.4%	2.676%
5/24/2023	AWH Capital L.P.	332,500	$0.88M	0.9%	+54.7%	0.315%
5/16/2023	Freshford Capital Management LLC	3,270,906	$8.64M	1.3%	-1.4%	3.105%
5/16/2023	AWH Capital L.P.	332,500	$0.88M	0.9%	+54.7%	0.316%
5/15/2023	No Street GP LP	5,150,000	$13.60M	1.7%	+25.6%	4.890%
5/15/2023	Fund 1 Investments LLC	163,900	$0.43M	0.1%	N/A	0.156%
5/15/2023	Hood River Capital Management LLC	2,092,405	$5.52M	0.2%	N/A	1.987%
5/12/2023	Cooper Creek Partners Management LLC	1,309,097	$3.46M	0.2%	N/A	1.243%
5/12/2023	Brandywine Global Investment Management LLC	2,823,214	$7.45M	0.1%	+1.4%	2.680%
5/10/2023	Innovis Asset Management LLC	142,050	$0.38M	0.2%	N/A	0.135%
5/9/2023	Capstone Investment Advisors LLC	700,000	$1.85M	0.0%	N/A	0.665%
5/9/2023	Schwartz Investment Counsel Inc.	670,000	$1.77M	0.1%	-59.6%	0.636%
4/28/2023	SG Americas Securities LLC	38,652	$0.10M	0.0%	+21.1%	0.037%
4/27/2023	Stratos Wealth Partners LTD.	2,536,566	$6.70M	0.2%	N/A	2.408%
4/27/2023	Arizona State Retirement System	19,734	$52K	0.0%	+30.0%	0.019%
4/27/2023	Lapides Asset Management LLC	75,400	$0.20M	0.1%	-85.0%	0.072%
4/24/2023	Crumly & Associates Inc.	30,863	$81K	0.0%	+32.7%	0.029%

Data available starting January 2016

See Full Table

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.

Today's Range

Now: $0.75

$0.74

$0.80

50 Day Range

MA: $0.94

$0.66

$1.25

52 Week Range

Now: $0.75

$0.65

$2.12

Volume

416,789 shs

Average Volume

485,932 shs

Market Capitalization

$80.91 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

2.37

Who are the company insiders with the largest holdings of Purple Innovation?: Purple Innovation's top insider shareholders include:
Robert Demartini (CEO)
Gary T Dicamillo (Director)
Casey Kale Mcgarvey (Insider)
Jeffery Scott Kerby (Insider)
R Carter Pate (Director)
George Turner Ulrich (Insider)
Learn More about top insider investors at Purple Innovation.
Who are the major institutional investors of Purple Innovation?: Purple Innovation's top institutional investors include:
No Street GP LP — 4.55%
Dynamic Advisor Solutions LLC — 0.84%
Invenomic Capital Management LP — 0.74%
Truist Financial Corp — 0.58%
JPMorgan Chase & Co. — 0.56%
Northern Trust Corp — 0.43%
Learn More about top institutional investors of Purple Innovation stock.
Which institutional investors are selling Purple Innovation stock?: During the previous quarter, PRPL stock was sold by these institutional investors:
Stratos Wealth Partners LTD.
No Street GP LP
Invesco Ltd.
Charles Schwab Investment Management Inc.
Group One Trading LLC
Northern Trust Corp
Which institutional investors are buying Purple Innovation stock?: In the last quarter, PRPL stock was purchased by institutional investors including:
Invenomic Capital Management LP
JPMorgan Chase & Co.
Dynamic Advisor Solutions LLC
Truist Financial Corp
Squarepoint Ops LLC
B.O.S.S. Retirement Advisors LLC
Townsquare Capital LLC
Bank of America Corp DE
In the last year, these company insiders have bought Purple Innovation stock:
Robert Demartini (CEO)
Gary T Dicamillo (Director)
Casey Kale Mcgarvey (Insider)
Jeffery Scott Kerby (Insider)
R Carter Pate (Director)
George Turner Ulrich (Insider)
Learn More investors buying Purple Innovation stock.