HOG Insider Trading

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Insider Trading History
Frequently Asked Questions
About

Insider Ownership Percentage: 0.93%

Insider Buying (Last 12 Months): $0.00

Insider Selling (Last 12 Months): $226,229.50

Harley-Davidson Insider Trading History Chart

Harley-Davidson Share Price & Price History

^$23.17

▼ -0.28 (-1.19%)

As of 04/29/2025 04:59 PM ET

Days: 30 | 90 | 365

Harley-Davidson Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
2/13/2025	Luke Christopher Mansfield	Insider	Sell	3,400	$25.96	$88,264.00	23,555
10/30/2024	Maryrose Sylvester	Director	Sell	4,278	$32.25	$137,965.50	17,687
8/1/2023	Rafeh Masood	Director	Buy	1,302	$38.40	$49,996.80	2,637
2/6/2023	Jonathan R Root	SVP	Sell	2,239	$50.17	$112,330.63	5,474
9/2/2022	ZEITZ JOCHEN	President and CEO	Buy	25,750	$38.94	$1,002,705.00	508,870
8/9/2022	Rafeh Masood	Director	Buy	1,335	$37.50	$50,062.50	1,335

SEC Filings (Institutional Ownership Changes) for Harley-Davidson (NYSE:HOG)

85.10% of Harley-Davidson stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Harley-Davidson Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
4/29/2025	Bank of New York Mellon Corp	1,411,724	$35.65M	0.0%	-4.0%	1.141%
4/28/2025	Principal Financial Group Inc.	264,185	$6.67M	0.0%	+0.4%	0.214%
4/28/2025	Teacher Retirement System of Texas	28,613	$0.72M	0.0%	-42.9%	0.023%
4/25/2025	New York State Teachers Retirement System	121,647	$3.07M	0.0%	-8.4%	0.098%
4/25/2025	Amalgamated Bank	53,206	$1.34M	0.0%	-2.9%	0.043%
4/25/2025	Skylands Capital LLC	43,200	$1.09M	0.2%	+79.3%	0.035%
4/24/2025	Mirae Asset Global Investments Co. Ltd.	2,110	$53K	0.0%	+52.3%	0.002%
4/23/2025	Lecap Asset Management Ltd.	23,605	$0.60M	0.1%	N/A	0.019%
4/23/2025	IMG Wealth Management Inc.	1,888	$48K	0.0%	N/A	0.002%
4/23/2025	Oppenheimer & Co. Inc.	30,983	$0.78M	0.0%	+35.2%	0.025%
4/22/2025	Cambridge Investment Research Advisors Inc.	10,463	$0.26M	0.0%	-16.0%	0.008%
4/22/2025	Brickwood Asset Management LLP	1,145,259	$28.92M	22.2%	+24.2%	0.926%
4/22/2025	Praxis Investment Management Inc.	11,510	$0.29M	0.0%	N/A	0.009%
4/16/2025	Wealth Enhancement Advisory Services LLC	15,522	$0.39M	0.0%	-4.4%	0.013%
4/15/2025	CX Institutional	1,098	$28K	0.0%	N/A	0.001%
4/15/2025	SG Americas Securities LLC	52,777	$1.33M	0.0%	+98.8%	0.043%
4/14/2025	Yousif Capital Management LLC	42,235	$1.07M	0.0%	-2.8%	0.034%
4/14/2025	Farther Finance Advisors LLC	3,073	$77K	0.0%	+132.8%	0.002%
4/14/2025	UMB Bank n.a.	1,306	$33K	0.0%	+153.6%	0.001%
4/10/2025	Matrix Trust Co	9,187	$0.23M	0.0%	+61.5%	0.007%
4/8/2025	Rhumbline Advisers	332,360	$8.39M	0.0%	-2.0%	0.267%
4/8/2025	Parallel Advisors LLC	3,578	$90K	0.0%	+35.6%	0.003%
4/7/2025	GAMMA Investing LLC	58,555	$14.79M	0.0%	+2,561.6%	0.047%
4/3/2025	Versant Capital Management Inc	976	$25K	0.0%	+3,514.8%	0.001%
3/18/2025	California State Teachers Retirement System	116,517	$3.51M	0.0%	-4.3%	0.094%
3/17/2025	Wealth Enhancement Advisory Services LLC	16,235	$0.49M	0.0%	-5.9%	0.013%
2/28/2025	Universal Beteiligungs und Servicegesellschaft mbH	175,704	$5.29M	0.0%	N/A	0.138%
2/19/2025	Public Employees Retirement System of Ohio	40,670	$1.23M	0.0%	-7.5%	0.032%
2/18/2025	Brickwood Asset Management LLP	922,113	$27.78M	22.0%	N/A	0.724%
2/17/2025	UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	630,990	$19.01M	0.0%	+61.6%	0.496%
2/17/2025	Tidal Investments LLC	17,493	$0.53M	0.0%	+40.7%	0.014%
2/17/2025	Teza Capital Management LLC	57,501	$1.73M	0.3%	-20.1%	0.045%
2/17/2025	Sherbrooke Park Advisers LLC	25,988	$0.78M	0.2%	N/A	0.020%
2/17/2025	Redwood Investment Management LLC	122,327	$3.69M	0.4%	N/A	0.096%
2/17/2025	Quantinno Capital Management LP	34,710	$1.05M	0.0%	-31.2%	0.027%
2/17/2025	Man Group plc	218,068	$6.57M	0.0%	-19.5%	0.171%
2/17/2025	Nomura Holdings Inc.	15,205	$0.46M	0.0%	N/A	0.012%
2/17/2025	Nuveen Asset Management LLC	430,044	$12.96M	0.0%	-7.6%	0.338%
2/17/2025	MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.	53,339	$1.61M	0.0%	+20.8%	0.042%
2/17/2025	MJP Associates Inc. ADV	10,112	$0.31M	0.1%	N/A	0.008%
2/17/2025	Lazard Asset Management LLC	52,914	$1.59M	0.0%	+25.4%	0.042%
2/17/2025	J. Goldman & Co LP	26,251	$0.79M	0.0%	N/A	0.021%
2/17/2025	Gotham Asset Management LLC	130,588	$3.94M	0.0%	-3.8%	0.103%
2/17/2025	Ethic Inc.	15,863	$0.48M	0.0%	-12.2%	0.012%
2/17/2025	Deutsche Bank AG	11,486	$0.35M	0.0%	+7.8%	0.009%
2/17/2025	CoreCap Advisors LLC	17,896	$0.54M	0.0%	+22.5%	0.014%
2/17/2025	Crestline Management LP	56,934	$1.72M	0.1%	+212.8%	0.045%
2/17/2025	Caption Management LLC	8,500	$0.26M	0.0%	-19.0%	0.007%
2/17/2025	Cetera Investment Advisers	55,986	$1.69M	0.0%	-20.4%	0.044%
2/17/2025	Centiva Capital LP	18,690	$0.56M	0.0%	-25.2%	0.015%
2/17/2025	Brown Advisory Inc.	1,568,751	$47.27M	0.1%	+4.8%	1.232%
2/17/2025	Baird Financial Group Inc.	6,707	$0.20M	0.0%	+95.7%	0.005%
2/17/2025	Bastion Asset Management Inc.	118,935	$3.76M	2.5%	N/A	0.093%
2/17/2025	Bank of America Corp DE	387,435	$11.67M	0.0%	-47.2%	0.304%
2/17/2025	Ameriprise Financial Inc.	201,105	$6.06M	0.0%	+1.0%	0.158%
2/17/2025	Algert Global LLC	107,391	$3.24M	0.1%	-67.2%	0.084%
2/14/2025	Mercer Global Advisors Inc. ADV	8,564	$0.26M	0.0%	-21.9%	0.007%
2/14/2025	Talon Private Wealth LLC	7,674	$0.23M	0.1%	N/A	0.006%
2/14/2025	Comerica Bank	52,976	$1.60M	0.0%	-4.7%	0.042%
2/14/2025	PDT Partners LLC	21,668	$0.65M	0.1%	-71.5%	0.017%
2/14/2025	Schonfeld Strategic Advisors LLC	23,541	$0.71M	0.0%	-40.0%	0.018%
2/14/2025	AQR Capital Management LLC	151,468	$4.55M	0.0%	-14.9%	0.119%
2/14/2025	Northern Trust Corp	1,063,222	$32.04M	0.0%	+20.1%	0.835%
2/14/2025	The Manufacturers Life Insurance Company	92,605	$2.79M	0.0%	-5.0%	0.073%
2/14/2025	Public Employees Retirement Association of Colorado	12,465	$0.38M	0.0%	-11.6%	0.010%
2/14/2025	Aquatic Capital Management LLC	144,458	$4.35M	0.1%	+186.6%	0.113%
2/14/2025	Nebula Research & Development LLC	27,864	$0.84M	0.1%	+67.1%	0.022%
2/14/2025	Voya Investment Management LLC	56,818	$1.71M	0.0%	+21.0%	0.045%
2/14/2025	Banco Bilbao Vizcaya Argentaria S.A.	23,286	$0.70M	0.0%	-49.7%	0.018%
2/14/2025	Price T Rowe Associates Inc. MD	76,150	$2.30M	0.0%	+7.3%	0.060%
2/14/2025	Pinebridge Investments L.P.	65,132	$1.96M	0.0%	+42.7%	0.051%
2/14/2025	Hsbc Holdings PLC	6,978	$0.21M	0.0%	-77.8%	0.005%
2/14/2025	Stifel Financial Corp	19,413	$0.59M	0.0%	-11.7%	0.015%
2/14/2025	State of Tennessee Department of Treasury	45,710	$1.38M	0.0%	-2.7%	0.036%
2/14/2025	TD Waterhouse Canada Inc.	42,589	$1.28M	0.0%	+7.1%	0.033%
2/14/2025	Tower Research Capital LLC TRC	7,075	$0.21M	0.0%	-29.4%	0.006%
2/14/2025	Teachers Retirement System of The State of Kentucky	44,206	$1.33M	0.0%	-1.8%	0.035%
2/14/2025	MetLife Investment Management LLC	64,664	$1.95M	0.0%	+5.5%	0.051%
2/14/2025	Natixis	121,985	$3.68M	0.0%	N/A	0.096%
2/14/2025	Dimensional Fund Advisors LP	6,835,139	$205.94M	0.0%	+5.1%	5.368%
2/14/2025	First Trust Advisors LP	726,902	$21.90M	0.0%	-7.4%	0.571%
2/13/2025	CANADA LIFE ASSURANCE Co	132,694	$4M	0.0%	-1.9%	0.104%
2/13/2025	Jump Financial LLC	50,700	$1.53M	0.0%	-14.3%	0.040%
2/13/2025	Guggenheim Capital LLC	10,127	$0.31M	0.0%	+29.1%	0.008%
2/13/2025	Mariner LLC	13,872	$0.42M	0.0%	-3.7%	0.011%
2/13/2025	Barclays PLC	152,425	$4.59M	0.0%	-46.1%	0.120%
2/13/2025	Summit Investment Advisors Inc.	49,953	$1.51M	1.3%	-2.6%	0.039%
2/13/2025	TCM Advisors LLC	31,600	$0.95M	0.1%	-2.2%	0.025%
2/13/2025	Sterling Capital Management LLC	7,273	$0.22M	0.0%	+57.6%	0.006%
2/13/2025	Covestor Ltd	4,163	$0.13M	0.1%	+18.8%	0.003%
2/13/2025	Treasurer of the State of North Carolina	52,062	$1.57M	0.0%	-34.6%	0.041%
2/13/2025	LSV Asset Management	5,498,635	$165.67M	0.4%	+0.4%	4.318%
2/13/2025	Bessemer Group Inc.	1,301	$39K	0.0%	+237.9%	0.001%
2/13/2025	Raymond James Financial Inc.	624,036	$18.80M	0.0%	N/A	0.490%
2/13/2025	Renaissance Technologies LLC	307,200	$9.26M	0.0%	-10.8%	0.241%
2/13/2025	Legal & General Group Plc	256,339	$7.72M	0.0%	-7.1%	0.201%
2/13/2025	Invesco Ltd.	707,030	$21.30M	0.0%	+12.6%	0.555%
2/13/2025	Bank of Montreal Can	443,527	$13.36M	0.0%	-5.1%	0.348%
2/13/2025	Cerity Partners LLC	8,017	$0.24M	0.0%	-66.8%	0.006%
2/13/2025	FMR LLC	7,684,883	$231.55M	0.0%	-8.5%	6.035%

Data available starting January 2016

See Full Table

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Today's Range

Now: $23.17

$22.96

$23.41

50 Day Range

MA: $24.38

$20.84

$27.10

52 Week Range

Now: $23.17

$20.45

$39.93

Volume

2,057,122 shs

Average Volume

1,879,892 shs

Market Capitalization

$2.87 billion

P/E Ratio

6.96

Dividend Yield

3.04%

Beta

1.28

Who are the company insiders with the largest holdings of Harley-Davidson?: Harley-Davidson's top insider investors include:
Luke Christopher Mansfield (Insider)
Maryrose Sylvester (Director)
Rafeh Masood (Director)
Learn More about top insider investors at Harley-Davidson.
Who are the major institutional investors of Harley-Davidson?: Harley-Davidson's top institutional investors include:
Bank of New York Mellon Corp — 1.14%
Brickwood Asset Management LLP — 0.93%
Rhumbline Advisers — 0.27%
Principal Financial Group Inc. — 0.21%
IMC Chicago LLC — 0.00%
New York State Teachers Retirement System — 0.10%
Learn More about top institutional investors of Harley-Davidson stock.
Which major investors are selling Harley-Davidson stock?: Within the previous quarter, HOG stock was sold by these institutional investors:
Bank of New York Mellon Corp
Teacher Retirement System of Texas
New York State Teachers Retirement System
Rhumbline Advisers
Cambridge Investment Research Advisors Inc.
Amalgamated Bank
Yousif Capital Management LLC
Wealth Enhancement Advisory Services LLC
During the last year, company insiders that have sold Harley-Davidson company stock include:
Luke Christopher Mansfield (Insider)
Maryrose Sylvester (Director)
Learn More investors selling Harley-Davidson stock.
Which major investors are buying Harley-Davidson stock?: In the previous quarter, HOG stock was bought by institutional investors including:
Brickwood Asset Management LLP
IMC Chicago LLC
GAMMA Investing LLC
SG Americas Securities LLC
Lecap Asset Management Ltd.
Skylands Capital LLC
Praxis Investment Management Inc.
Oppenheimer & Co. Inc.