HOG Insider Trading

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Insider Trading History
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About

Insider Ownership Percentage: 0.87%

Insider Buying (Last 12 Months): $0.00

Insider Selling (Last 12 Months): $226,229.50

Harley-Davidson Insider Trading History Chart

Harley-Davidson Share Price & Price History

^$25.75

▼ -0.645 (-2.44%)

As of 02/28/2025 04:59 PM ET

Days: 30 | 90 | 365

Harley-Davidson Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
2/13/2025	Luke Christopher Mansfield	Insider	Sell	3,400	$25.96	$88,264.00	23,555
10/30/2024	Maryrose Sylvester	Director	Sell	4,278	$32.25	$137,965.50	17,687
8/1/2023	Rafeh Masood	Director	Buy	1,302	$38.40	$49,996.80	2,637
2/6/2023	Jonathan R Root	SVP	Sell	2,239	$50.17	$112,330.63	5,474
9/2/2022	ZEITZ JOCHEN	President and CEO	Buy	25,750	$38.94	$1,002,705.00	508,870
8/9/2022	Rafeh Masood	Director	Buy	1,335	$37.50	$50,062.50	1,335
3/1/2022	Mark R. Kornetzke	CAO	Sell	5,746	$40.09	$230,357.14

See Full Table

SEC Filings (Institutional Ownership Changes) for Harley-Davidson (NYSE:HOG)

85.10% of Harley-Davidson stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Harley-Davidson Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
2/28/2025	Universal Beteiligungs und Servicegesellschaft mbH	175,704	$5.29M	0.0%	N/A	0.138%
2/19/2025	Public Employees Retirement System of Ohio	40,670	$1.23M	0.0%	-7.5%	0.032%
2/18/2025	Brickwood Asset Management LLP	922,113	$27.78M	22.0%	N/A	0.724%
2/17/2025	UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	630,990	$19.01M	0.0%	+61.6%	0.496%
2/17/2025	Tidal Investments LLC	17,493	$0.53M	0.0%	+40.7%	0.014%
2/17/2025	Teza Capital Management LLC	57,501	$1.73M	0.3%	-20.1%	0.045%
2/17/2025	Sherbrooke Park Advisers LLC	25,988	$0.78M	0.2%	N/A	0.020%
2/17/2025	Redwood Investment Management LLC	122,327	$3.69M	0.4%	N/A	0.096%
2/17/2025	Quantinno Capital Management LP	34,710	$1.05M	0.0%	-31.2%	0.027%
2/17/2025	Man Group plc	218,068	$6.57M	0.0%	-19.5%	0.171%
2/17/2025	Nomura Holdings Inc.	15,205	$0.46M	0.0%	N/A	0.012%
2/17/2025	Nuveen Asset Management LLC	430,044	$12.96M	0.0%	-7.6%	0.338%
2/17/2025	MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.	53,339	$1.61M	0.0%	+20.8%	0.042%
2/17/2025	MJP Associates Inc. ADV	10,112	$0.31M	0.1%	N/A	0.008%
2/17/2025	Lazard Asset Management LLC	52,914	$1.59M	0.0%	+25.4%	0.042%
2/17/2025	J. Goldman & Co LP	26,251	$0.79M	0.0%	N/A	0.021%
2/17/2025	Gotham Asset Management LLC	130,588	$3.94M	0.0%	-3.8%	0.103%
2/17/2025	Ethic Inc.	15,863	$0.48M	0.0%	-12.2%	0.012%
2/17/2025	Deutsche Bank AG	11,486	$0.35M	0.0%	+7.8%	0.009%
2/17/2025	CoreCap Advisors LLC	17,896	$0.54M	0.0%	+22.5%	0.014%
2/17/2025	Crestline Management LP	56,934	$1.72M	0.1%	+212.8%	0.045%
2/17/2025	Caption Management LLC	8,500	$0.26M	0.0%	-19.0%	0.007%
2/17/2025	Cetera Investment Advisers	55,986	$1.69M	0.0%	-20.4%	0.044%
2/17/2025	Centiva Capital LP	18,690	$0.56M	0.0%	-25.2%	0.015%
2/17/2025	Brown Advisory Inc.	1,568,751	$47.27M	0.1%	+4.8%	1.232%
2/17/2025	Baird Financial Group Inc.	6,707	$0.20M	0.0%	+95.7%	0.005%
2/17/2025	Bastion Asset Management Inc.	118,935	$3.76M	2.5%	N/A	0.093%
2/17/2025	Bank of America Corp DE	387,435	$11.67M	0.0%	-47.2%	0.304%
2/17/2025	Ameriprise Financial Inc.	201,105	$6.06M	0.0%	+1.0%	0.158%
2/17/2025	Algert Global LLC	107,391	$3.24M	0.1%	-67.2%	0.084%
2/14/2025	Mercer Global Advisors Inc. ADV	8,564	$0.26M	0.0%	-21.9%	0.007%
2/14/2025	Talon Private Wealth LLC	7,674	$0.23M	0.1%	N/A	0.006%
2/14/2025	Comerica Bank	52,976	$1.60M	0.0%	-4.7%	0.042%
2/14/2025	PDT Partners LLC	21,668	$0.65M	0.1%	-71.5%	0.017%
2/14/2025	Schonfeld Strategic Advisors LLC	23,541	$0.71M	0.0%	-40.0%	0.018%
2/14/2025	AQR Capital Management LLC	151,468	$4.55M	0.0%	-14.9%	0.119%
2/14/2025	Northern Trust Corp	1,063,222	$32.04M	0.0%	+20.1%	0.835%
2/14/2025	The Manufacturers Life Insurance Company	92,605	$2.79M	0.0%	-5.0%	0.073%
2/14/2025	Public Employees Retirement Association of Colorado	12,465	$0.38M	0.0%	-11.6%	0.010%
2/14/2025	Aquatic Capital Management LLC	144,458	$4.35M	0.1%	+186.6%	0.113%
2/14/2025	Nebula Research & Development LLC	27,864	$0.84M	0.1%	+67.1%	0.022%
2/14/2025	Voya Investment Management LLC	56,818	$1.71M	0.0%	+21.0%	0.045%
2/14/2025	Banco Bilbao Vizcaya Argentaria S.A.	23,286	$0.70M	0.0%	-49.7%	0.018%
2/14/2025	Price T Rowe Associates Inc. MD	76,150	$2.30M	0.0%	+7.3%	0.060%
2/14/2025	Pinebridge Investments L.P.	65,132	$1.96M	0.0%	+42.7%	0.051%
2/14/2025	Hsbc Holdings PLC	6,978	$0.21M	0.0%	-77.8%	0.005%
2/14/2025	Stifel Financial Corp	19,413	$0.59M	0.0%	-11.7%	0.015%
2/14/2025	State of Tennessee Department of Treasury	45,710	$1.38M	0.0%	-2.7%	0.036%
2/14/2025	TD Waterhouse Canada Inc.	42,589	$1.28M	0.0%	+7.1%	0.033%
2/14/2025	Tower Research Capital LLC TRC	7,075	$0.21M	0.0%	-29.4%	0.006%
2/14/2025	Teachers Retirement System of The State of Kentucky	44,206	$1.33M	0.0%	-1.8%	0.035%
2/14/2025	MetLife Investment Management LLC	64,664	$1.95M	0.0%	+5.5%	0.051%
2/14/2025	Natixis	121,985	$3.68M	0.0%	N/A	0.096%
2/14/2025	Dimensional Fund Advisors LP	6,835,139	$205.94M	0.0%	+5.1%	5.368%
2/14/2025	First Trust Advisors LP	726,902	$21.90M	0.0%	-7.4%	0.571%
2/13/2025	CANADA LIFE ASSURANCE Co	132,694	$4M	0.0%	-1.9%	0.104%
2/13/2025	Jump Financial LLC	50,700	$1.53M	0.0%	-14.3%	0.040%
2/13/2025	Guggenheim Capital LLC	10,127	$0.31M	0.0%	+29.1%	0.008%
2/13/2025	Mariner LLC	13,872	$0.42M	0.0%	-3.7%	0.011%
2/13/2025	Barclays PLC	152,425	$4.59M	0.0%	-46.1%	0.120%
2/13/2025	Summit Investment Advisors Inc.	49,953	$1.51M	1.3%	-2.6%	0.039%
2/13/2025	TCM Advisors LLC	31,600	$0.95M	0.1%	-2.2%	0.025%
2/13/2025	Sterling Capital Management LLC	7,273	$0.22M	0.0%	+57.6%	0.006%
2/13/2025	Covestor Ltd	4,163	$0.13M	0.1%	+18.8%	0.003%
2/13/2025	Treasurer of the State of North Carolina	52,062	$1.57M	0.0%	-34.6%	0.041%
2/13/2025	LSV Asset Management	5,498,635	$165.67M	0.4%	+0.4%	4.318%
2/13/2025	Bessemer Group Inc.	1,301	$39K	0.0%	+237.9%	0.001%
2/13/2025	Raymond James Financial Inc.	624,036	$18.80M	0.0%	N/A	0.490%
2/13/2025	Renaissance Technologies LLC	307,200	$9.26M	0.0%	-10.8%	0.241%
2/13/2025	Legal & General Group Plc	256,339	$7.72M	0.0%	-7.1%	0.201%
2/13/2025	Invesco Ltd.	707,030	$21.30M	0.0%	+12.6%	0.555%
2/13/2025	Bank of Montreal Can	443,527	$13.36M	0.0%	-5.1%	0.348%
2/13/2025	Cerity Partners LLC	8,017	$0.24M	0.0%	-66.8%	0.006%
2/13/2025	FMR LLC	7,684,883	$231.55M	0.0%	-8.5%	6.035%
2/13/2025	Federated Hermes Inc.	16,124	$0.49M	0.0%	+23.3%	0.013%
2/13/2025	Russell Investments Group Ltd.	30,097	$0.91M	0.0%	-14.8%	0.024%
2/13/2025	Envestnet Asset Management Inc.	60,804	$1.83M	0.0%	-2.9%	0.048%
2/13/2025	Wells Fargo & Company MN	50,066	$1.51M	0.0%	-9.0%	0.039%
2/12/2025	Landscape Capital Management L.L.C.	21,148	$0.64M	0.1%	-84.4%	0.017%
2/12/2025	Donald Smith & CO. Inc.	1,671,679	$50.37M	1.2%	N/A	1.313%
2/12/2025	Villanova Investment Management Co LLC	41,544	$1.25M	1.1%	+10.7%	0.033%
2/12/2025	Geode Capital Management LLC	2,023,255	$60.98M	0.0%	-3.0%	1.589%
2/12/2025	National Bank of Canada FI	1,889	$57K	0.0%	+201.8%	0.001%
2/12/2025	Franklin Resources Inc.	73,537	$2.22M	0.0%	-4.3%	0.058%
2/12/2025	Alliancebernstein L.P.	142,599	$4.30M	0.0%	-16.2%	0.112%
2/12/2025	Brandywine Global Investment Management LLC	454,994	$13.71M	0.1%	-6.9%	0.357%
2/12/2025	California Public Employees Retirement System	198,175	$5.97M	0.0%	-8.7%	0.156%
2/12/2025	Arrowstreet Capital Limited Partnership	46,565	$1.40M	0.0%	-95.9%	0.037%
2/12/2025	Beutel Goodman & Co Ltd.	7,561,262	$227.82M	1.2%	-0.3%	5.938%
2/12/2025	Pictet Asset Management Holding SA	17,252	$0.52M	0.0%	-2.7%	0.014%
2/12/2025	New Age Alpha Advisors LLC	95,043	$2.86M	0.1%	N/A	0.075%
2/12/2025	Kiltearn Partners LLP	309,720	$9.33M	1.5%	-9.5%	0.243%
2/12/2025	Norges Bank	365,419	$11.01M	0.0%	N/A	0.287%
2/12/2025	JPMorgan Chase & Co.	347,341	$10.47M	0.0%	-34.9%	0.273%
2/12/2025	WINTON GROUP Ltd	34,719	$1.05M	0.1%	-81.9%	0.027%
2/12/2025	Artisan Partners Limited Partnership	163,864	$4.94M	0.0%	-14.5%	0.129%
2/12/2025	Banco BTG Pactual S.A.	100,000	$2.94M	0.7%	-75.9%	0.079%
2/11/2025	Prudential Financial Inc.	216,648	$6.53M	0.0%	-11.1%	0.170%
2/11/2025	Corebridge Financial Inc.	129,693	$3.91M	0.0%	-7.4%	0.102%
2/11/2025	Vanguard Group Inc.	12,728,678	$383.52M	0.0%	-2.8%	9.997%

Data available starting January 2016

See Full Table

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Today's Range

Now: $25.75

$25.45

$26.38

50 Day Range

MA: $28.02

$25.75

$30.83

52 Week Range

Now: $25.75

$25.25

$44.16

Volume

2,274,044 shs

Average Volume

2,252,465 shs

Market Capitalization

$3.28 billion

P/E Ratio

7.73

Dividend Yield

2.61%

Beta

1.46

Who are the company insiders with the largest holdings of Harley-Davidson?: Harley-Davidson's top insider investors include:
Luke Christopher Mansfield (Insider)
Maryrose Sylvester (Director)
Rafeh Masood (Director)
Learn More about top insider investors at Harley-Davidson.
Who are the major institutional investors of Harley-Davidson?: Harley-Davidson's top institutional investors include:
Vanguard Group Inc. — 10.00%
FMR LLC — 6.04%
Beutel Goodman & Co Ltd. — 5.94%
Dimensional Fund Advisors LP — 5.37%
Boston Partners — 5.03%
LSV Asset Management — 4.32%
Learn More about top institutional investors of Harley-Davidson stock.
Which major investors are selling Harley-Davidson stock?: Within the previous quarter, HOG stock was sold by these institutional investors:
Jupiter Asset Management Ltd.
Arrowstreet Capital Limited Partnership
Boston Partners
FMR LLC
Vanguard Group Inc.
Bank of America Corp DE
Banco BTG Pactual S.A.
Algert Global LLC
During the last year, company insiders that have sold Harley-Davidson company stock include:
Luke Christopher Mansfield (Insider)
Maryrose Sylvester (Director)
Learn More investors selling Harley-Davidson stock.
Which major investors are buying Harley-Davidson stock?: In the previous quarter, HOG stock was bought by institutional investors including:
Donald Smith & CO. Inc.
Pacer Advisors Inc.
Brickwood Asset Management LLP
Raymond James Financial Inc.
Raymond James Financial Inc.
American Century Companies Inc.
Norges Bank
Dimensional Fund Advisors LP