DRCT Insider Trading

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Insider Trading History
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About

Insider Ownership Percentage: 78.13%

Insider Buying (Last 12 Months): $0.00

Insider Selling (Last 12 Months): $245,390.37

Direct Digital Insider Trading History Chart

Direct Digital Share Price & Price History

^$0.59

▼ -0.051 (-7.97%)

As of 04/21/2025 05:00 PM ET

Days: 30 | 90 | 365

Direct Digital Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
4/17/2025	Mark D Walker	CEO	Sell	8,700	$0.54	$4,698.00	28,323
3/26/2025	Mark D Walker	CEO	Sell	19,778	$0.78	$15,426.84	43,152
3/26/2025	W Keith Smith	President	Sell	20,563	$0.78	$16,039.14	12,186
3/24/2025	Mark D Walker	CEO	Sell	10,448	$0.76	$7,940.48	640
3/24/2025	W Keith Smith	President	Sell	10,300	$0.76	$7,828.00	40,449
3/21/2025	Mark D Walker	CEO	Sell	5,830	$0.76	$4,430.80	11,088
3/21/2025	W Keith Smith	President	Sell	5,831	$0.76	$4,431.56	50,749
3/19/2025	Mark D Walker	CEO	Sell	10,960	$0.80	$8,768.00	31,518
3/19/2025	W Keith Smith	President	Sell	10,171	$0.80	$8,136.80	72,211
3/17/2025	Mark D Walker	CEO	Sell	10,800	$0.73	$7,884.00	47,587
3/17/2025	W Keith Smith	President	Sell	8,657	$0.73	$6,319.61	87,507
3/14/2025	W Keith Smith	President	Sell	15,874	$0.77	$12,222.98	96,164
3/13/2025	Mark D Walker	CEO	Sell	3,864	$0.81	$3,129.84	74,287
3/12/2025	W Keith Smith	President	Sell	14,881	$0.83	$12,351.23	115,841
3/11/2025	Mark D Walker	CEO	Sell	11,302	$0.92	$10,397.84	93,021
1/16/2025	Mistelle Locke	Director	Sell	1,773	$1.30	$2,304.90	35,674
12/18/2024	Antoinette Renee Leatherberry	Director	Sell	7,038	$0.85	$5,982.30	55,812
12/16/2024	Mark D Walker	CEO	Sell	8,107	$0.70	$5,674.90	137,300
12/12/2024	Mark D Walker	CEO	Sell	6,800	$0.82	$5,576.00	168,200
12/10/2024	Mark D Walker	CEO	Sell	10,000	$1.01	$10,100.00	190,000
12/4/2024	Mark D Walker	CEO	Sell	8,000	$1.01	$8,080.00	8,763
12/2/2024	Mark D Walker	CEO	Sell	7,500	$1.20	$9,000.00	20,167
11/29/2024	Mark D Walker	CEO	Sell	8,647	$1.20	$10,376.40	27,667
11/27/2024	Mark D Walker	CEO	Sell	8,000	$1.25	$10,000.00	36,314
11/25/2024	Mark D Walker	CEO	Sell	6,000	$1.34	$8,040.00	50,650
11/22/2024	Mark D Walker	CEO	Sell	5,000	$1.30	$6,500.00	56,650
11/18/2024	Mark D Walker	CEO	Sell	3,401	$1.55	$5,271.55	66,650
11/15/2024	Mark D Walker	CEO	Sell	7,240	$1.82	$13,176.80	70,051
11/15/2024	W Keith Smith	President	Sell	313	$1.80	$563.40	76,978
6/14/2024	Antoinette Renee Leatherberry	Director	Sell	2,890	$5.10	$14,739.00	38,071
12/11/2023	W Keith Smith	President	Sell	77,930	$11.13	$867,360.90	172,070
8/26/2022	W Keith Smith	President	Sell	60,000	$3.13	$187,800.00	40,000

See Full Table

SEC Filings (Institutional Ownership Changes) for Direct Digital (NASDAQ:DRCT)

4.02% of Direct Digital stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Direct Digital Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
2/17/2025	Citadel Advisors LLC	44,202	$70K	0.0%	N/A	0.302%
8/2/2024	Privium Fund Management UK Ltd	20,925	$91K	0.0%	N/A	0.147%
4/19/2024	Denali Advisors LLC	15,400	$0.24M	0.1%	-36.1%	0.108%
2/14/2024	Intrinsic Edge Capital Management LLC	77,639	$1.16M	0.1%	N/A	0.544%
2/13/2024	Tower Research Capital LLC TRC	2,445	$36K	0.0%	-49.0%	0.017%
1/19/2024	Denali Advisors LLC	24,100	$0.36M	0.1%	N/A	0.169%
1/16/2024	Raymond James & Associates	27,173	$0.40M	0.0%	N/A	0.190%
11/14/2023	Perritt Capital Management Inc.	52,480	$0.13M	0.1%	+31.2%	0.368%
11/13/2023	Warberg Asset Management LLC	29,867	$76K	0.0%	N/A	0.209%
5/12/2023	Perritt Capital Management Inc.	40,000	$0.13M	0.1%	-9.6%	0.282%
2/14/2023	Susquehanna International Group LLP	21,705	$53K	0.0%	N/A	0.149%
11/4/2022	First Republic Investment Management Inc.	12,250	$27K	0.0%	N/A	0.388%

Data available starting January 2016

See Full Table

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Today's Range

Now: $0.59

$0.52

$0.74

50 Day Range

MA: $0.82

$0.48

$1.33

52 Week Range

Now: $0.59

$0.44

$7.68

Volume

6,215,598 shs

Average Volume

976,843 shs

Market Capitalization

$10.47 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

6.63

Who are the company insiders with the largest holdings of Direct Digital?: Direct Digital's top insider investors include:
Mark D Walker (CEO)
W Keith Smith (President)
Antoinette Renee Leatherberry (Director)
Mistelle Locke (Director)
Learn More about top insider investors at Direct Digital.