Toby joined Celsius in 2013 and prior to his role as Executive Vice President has worked in a variety of capacities over that time. He managed the largest key account, largest distributor, as well as Amazon in his early years with Celsius.
Toby oversaw the growth of the Fitness Channel prior to moving into an International role with the company that saw the launch into China, Hong Kong, and Singapore while also managing the relationship with Celsius’ strategic distributor in Scandinavia and manufacturer in Germany.