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John Word, III Biography and Net Worth

Director of Better Choice

John M. Word III is renowned for transforming the California insurance broker’s role in the small group health benefits marketplace through his pioneering technological and marketing advances since 1972. Mr. Word founded the Word & Brown General Agency in 1984 to market and distribute health plans through California’s huge brokerage community; by 1986, the company was recognized as the largest independent small group health distributor in the nation. That same year, the company launched the nation’s first COBRA administration operation, sensing that employers needed assistance and qualified support with federal COBRA laws. CaliforniaChoice®, a groundbreaking enterprise empowering small business employees to select from multiple health plans within one program, was launched in 1996.

How do I contact John M. Word, III?: The corporate mailing address for Mr. Word, III and other Better Choice executives is 12400 Race Track Road, Tampa FL, 33626. Better Choice can also be reached via phone at (212) 896-1254 and via email at [email protected]. Learn More on John M. Word, III's contact information.
Has John M. Word, III been buying or selling shares of Better Choice?: John M. Word, III has not been actively trading shares of Better Choice during the past quarter. Most recently, on Friday, December 3rd, John M. Word III bought 568 shares of Better Choice stock. The stock was acquired at an average cost of $137.72 per share, with a total value of $78,224.96. Learn More on John M. Word, III's trading history.
Who are Better Choice's active insiders?: Better Choice's insider roster includes Sharla Cook (CFO), Scott Lerner (CEO), Robert Sauermann (EVP), John Word, III (Director), and Michael Young (Director). Learn More on Better Choice's active insiders.

John M. Word, III Insider Trading History at Better Choice

Transaction Date	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction	Details
12/3/2021	Buy	568	$137.72	$78,224.96
8/17/2021	Buy	568	$147.84	$83,973.12

John M. Word, III Buying and Selling Activity at Better Choice

Better Choice Company Overview

Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.

Today's Range

Now: $1.93

$1.93

$2.03

50 Day Range

MA: $1.97

$1.63

$2.37

2 Week Range

Now: $1.93

$1.58

$16.28

Volume

16,543 shs

Average Volume

156,948 shs

Market Capitalization

$3.73 million

P/E Ratio

N/A

Dividend Yield