BTTR Insider Trading

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Insider Trading History
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About

Insider Ownership Percentage: 29.70%

Insider Buying (Last 12 Months): $8,550.00

Insider Selling (Last 12 Months): $1,085.85

Better Choice Insider Trading History Chart

Better Choice Share Price & Price History

^$1.94

▼ -0.18 (-8.49%)

As of 04/30/2025 01:00 AM ET

Days: 30 | 90 | 365

Better Choice Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
12/23/2024	Lionel F Conacher	Director	Sell	635	$1.71	$1,085.85	36,597
11/20/2024	Lionel F Conacher	Director	Buy	5,000	$1.71	$8,550.00	37,232
2/1/2024	Lionel F Conacher	Director	Buy	8,418	$11.88	$100,005.84	32,232
9/5/2023	Lionel F Conacher	Director	Buy	17,045	$6.97	$118,803.65	23,814
8/30/2022	Robert Sauermann	COO	Buy	39	$80.08	$3,123.12	614
8/29/2022	Donald Young	Insider	Buy	250	$77.44	$19,360.00	12,718
8/15/2022	Robert Sauermann	COO	Buy	45	$87.12	$3,920.40	575
6/15/2022	Robert Sauermann	COO	Buy	22	$105.60	$2,323.20	529
6/1/2022	Robert Sauermann	EVP	Buy	11	$105.16	$1,156.76	506
5/27/2022	Michael Young	Director	Buy	56	$117.92	$6,603.52	2,102
5/25/2022	Michael Young	Director	Buy	125	$109.12	$13,640.00	2,022
5/19/2022	Michael Young	Director	Buy	10	$94.16	$941.60	1,886
5/16/2022	Donald Young	EVP	Buy	11,363	$88.00	$999,944.00	12,468
5/16/2022	Michael Young	Director	Buy	159	$102.96	$16,370.64	1,585
5/16/2022	Scott Lerner	CEO	Buy	284	$88.00	$24,992.00	620

See Full Table

SEC Filings (Institutional Ownership Changes) for Better Choice (NASDAQ:BTTR)

12.64% of Better Choice stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Better Choice Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
2/14/2025	Altium Capital Management LLC	118,459	$0.28M	0.1%	-11.0%	5.983%
2/13/2025	Warberg Asset Management LLC	23,500	$55K	0.0%	-22.0%	1.187%
11/25/2024	Sanctuary Advisors LLC	14,823	$31K	0.0%	N/A	0.768%
2/15/2024	Cantor Fitzgerald L. P.	95,000	$26K	0.0%	N/A	0.296%
11/7/2023	Must Asset Management Inc.	1,407,416	$0.17M	0.4%	-46.2%	4.387%
11/6/2023	Callan Capital LLC	243,306	$30K	0.0%	+69.8%	0.758%
11/2/2023	Perkins Capital Management Inc.	782,834	$97K	0.1%	-8.5%	2.440%
8/9/2023	Must Asset Management Inc.	2,613,879	$0.57M	1.6%	-8.3%	8.559%
8/4/2023	Callan Capital LLC	143,306	$30K	0.0%	+230.9%	0.469%
5/12/2023	Must Asset Management Inc.	2,851,142	$1.07M	2.7%	-1.6%	9.335%
5/11/2023	Brown Brothers Harriman & Co.	227,241	$84K	0.0%	+366.9%	0.744%
4/21/2023	Vanguard Capital Wealth Advisors	236,837	$88K	0.1%	+306.5%	0.775%
2/7/2023	Must Asset Management Inc.	2,897,897	$1.48M	3.3%	-1.2%	9.853%
1/26/2023	Perkins Capital Management Inc.	876,334	$0.47M	0.5%	+11.4%	2.980%
11/3/2022	Creative Planning	39,910	$32K	0.0%	-84.9%	0.136%
10/24/2022	Perkins Capital Management Inc.	786,834	$0.63M	0.7%	-6.6%	2.679%
8/12/2022	Brandywine Global Investment Management LLC	1,322,500	$2.91M	0.0%	-12.0%	4.504%
7/29/2022	Perkins Capital Management Inc.	842,250	$1.85M	1.9%	+25.7%	2.869%
7/28/2022	Millrace Asset Group Inc.	717,830	$1.58M	1.5%	+35.5%	2.445%
5/11/2022	Must Asset Management Inc.	2,921,991	$7.39M	3.7%	+1.7%	9.951%
5/4/2022	Millrace Asset Group Inc.	529,833	$1.35M	1.0%	+5.3%	1.805%
4/20/2022	Perkins Capital Management Inc.	670,000	$1.71M	1.4%	+117.5%	2.282%
2/14/2022	Invenire Partners LP	496,013	$1.60M	1.7%	N/A	1.696%
2/10/2022	Perkins Capital Management Inc.	308,000	$1M	0.7%	+6.0%	1.053%
2/10/2022	Must Asset Management Inc.	2,872,519	$8.45M	4.5%	+1,366.9%	9.824%
2/2/2022	Vanguard Capital Wealth Advisors	61,765	$0.20M	0.1%	+49.3%	0.211%
11/15/2021	Marshall Wace LLP	78,062	$0.29M	0.0%	N/A	0.264%
11/15/2021	Putnam Investments LLC	270,677	$1M	0.0%	-56.1%	0.915%
11/12/2021	Hsbc Holdings PLC	10,000	$38K	0.0%	N/A	0.034%
11/12/2021	Brandywine Global Investment Management LLC	977,213	$3.63M	0.0%	+56.4%	3.303%
11/12/2021	Vident Investment Advisory LLC	34,977	$0.13M	0.0%	N/A	0.118%
11/12/2021	Must Asset Management Inc.	195,823	$0.72M	0.5%	N/A	0.662%
11/10/2021	Creative Planning	284,685	$1.06M	0.0%	N/A	0.962%
11/1/2021	Vanguard Capital Wealth Advisors	41,366	$0.15M	0.1%	+177.4%	0.140%
10/25/2021	Perkins Capital Management Inc.	290,500	$1.08M	0.7%	-3.2%	0.982%
8/17/2021	Walleye Capital LLC	250,000	$1.08M	0.0%	N/A	0.845%
8/17/2021	Grandeur Peak Global Advisors LLC	84,612	$0.36M	0.0%	N/A	0.286%
8/16/2021	Putnam Investments LLC	616,819	$2.65M	0.0%	N/A	2.085%
8/16/2021	Union Square Park Capital Management LLC	184,578	$0.79M	0.4%	N/A	0.624%
8/13/2021	Northern Trust Corp	6,227	$27K	0.0%	N/A	0.021%
8/13/2021	Altium Capital Management LP	20,000	$86K	0.0%	N/A	0.068%
8/13/2021	Brandywine Global Investment Management LLC	625,000	$2.69M	0.0%	N/A	2.113%
8/11/2021	Millrace Asset Group Inc.	350,000	$1.51M	0.8%	N/A	1.183%
8/2/2021	Skylands Capital LLC	19,800	$85K	0.0%	N/A	0.067%

Data available starting January 2016

See Full Table

Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.

Today's Range

Now: $1.94

$1.78

$2.02

50 Day Range

MA: $1.77

$1.51

$2.12

52 Week Range

Now: $1.94

$1.45

$7.15

Volume

108,267 shs

Average Volume

125,286 shs

Market Capitalization

$3.55 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

0.74

Who are the company insiders with the largest holdings of Better Choice?: Better Choice's top insider shareholders include:
Lionel F Conacher (Director)
Learn More about top insider investors at Better Choice.