Amplify Snack Brands, Inc. is a snack food company focused on developing and marketing products that appeal to consumers' growing preference for better-for-you (BFY) snacks. The Company's segments are North America and International. The North America and International segments both operate in the snack food category and whose brands and products are offered in the natural and conventional grocery, drug, convenience, food service, club, mass merchandise and other channels. Its anchor brand, SkinnyPop, is a BFY ready-to-eat (RTE) popcorn brand. The Company's products consist of its brand, SkinnyPop, in addition to Tyrrells, Paqui, Oatmega, Thomas Chipman, the Wholesome Food Company and Lisa's Chips. As of December 31, 2016, SkinnyPop started with three core ingredients: popcorn, sunflower oil and salt. The SkinnyPop portfolio consisted of six flavors: Original, White Cheddar flavor, Sea Salt & Pepper, Naturally Sweet, Jalapeno and Dusted Dark Chocolate flavor, as of December 31, 2016.
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