GOOG Insider Trading

Insider Ownership Percentage: 12.99%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $109,072,269.84

Alphabet Insider Trading History Chart

This chart shows the insider buying and selling history at Alphabet by year and by quarter.

Skip ChartChart Data in Insider Trading History Table
2022202320242025$0bought$14MsoldQ1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1-$200M-$100M$0$100M$200MTotal Insider BuyingTotal Insider Selling

Alphabet Share Price & Price History

Current Price: $167.14
Price Change: Price Decrease of -5.65 (-3.27%)
As of 03/26/2025 05:00 PM ET

This chart shows the closing price history over time for GOOG up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365
MayJunJulAugSepOctNovDecJanFebMar$172.79Closing price on 03/25/25:

SEC Filings (Institutional Ownership Changes) for Alphabet (NASDAQ:GOOG)

27.26% of Alphabet stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at GOOG by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table
2022202320242025$24Bbought$14BsoldQ1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1-$200B$0$200BTotal InflowsTotal Outflows
Alphabet logo
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Read More on Alphabet

Today's Range

Now: $167.14
Low: $166.86
High: $171.94

50 Day Range

MA: $183.56
Low: $162.67
High: $207.71

52 Week Range

Now: $167.14
Low: $148.20
High: $208.70

Volume

22,486,532 shs

Average Volume

17,840,881 shs

Market Capitalization

$2.04 trillion

P/E Ratio

20.76

Dividend Yield

0.48%

Beta

1.03

Who are the company insiders with the largest holdings of Alphabet?

Alphabet's top insider investors include:
  1. 2019 Gp LLC Gv (Major Shareholder)
  2. 2021 Gp LLC Gv (Major Shareholder)
  3. Sundar Pichai (CEO)
  4. Ruth Porat (CFO)
  5. Ruth Porat (Insider)
  6. Kavitark Ram Shriram (Director)
  7. Prabhakar Raghavan (SVP)
  8. John Kent Walker (Insider)
  9. Amie Thuener O'toole (CAO)
  10. John L Hennessy (Director)
  11. Frances Arnold (Director)
  12. Ann Mather (Director)
Learn More about top insider investors at Alphabet.

Who are the major institutional investors of Alphabet?

Alphabet's top institutional investors include:
  1. Vanguard Group Inc. — 3.28%
  2. FMR LLC — 0.96%
  3. Geode Capital Management LLC — 0.86%
  4. JPMorgan Chase & Co. — 0.76%
  5. Capital International Investors — 0.75%
  6. Price T Rowe Associates Inc. MD — 0.65%
Learn More about top institutional investors of Alphabet stock.

Which major investors are selling Alphabet stock?

In the previous quarter, GOOG stock was sold by these institutional investors:
  1. Legal & General Group Plc
  2. Capital World Investors
  3. Dodge & Cox
  4. Vanguard Group Inc.
  5. Price T Rowe Associates Inc. MD
  6. Assenagon Asset Management S.A.
  7. Tairen Capital Ltd
  8. Deutsche Bank AG
Within the previous year, company insiders that have sold Alphabet company stock include:
  1. 2019 Gp LLC Gv (Major Shareholder)
  2. 2021 Gp LLC Gv (Major Shareholder)
  3. Sundar Pichai (CEO)
  4. Ruth Porat (CFO)
  5. Ruth Porat (Insider)
  6. Kavitark Ram Shriram (Director)
  7. Prabhakar Raghavan (SVP)
  8. John Kent Walker (Insider)
Learn More investors selling Alphabet stock.

Which major investors are buying Alphabet stock?

In the previous quarter, GOOG stock was acquired by institutional investors including:
  1. Norges Bank
  2. Raymond James Financial Inc.
  3. Northern Trust Corp
  4. IMC Chicago LLC
  5. GQG Partners LLC
  6. Capital International Investors
  7. Proficio Capital Partners LLC
  8. Sanders Capital LLC