Purple Innovation, Inc. (NASDAQ:PRPL) CEO Robert Demartini Purchases 51,061 Shares

Purple Innovation, Inc. (NASDAQ:PRPL - Get Free Report) CEO Robert Demartini bought 51,061 shares of the company's stock in a transaction dated Wednesday, June 26th. The shares were acquired at an average price of $0.98 per share, for a total transaction of $50,039.78. Following the acquisition, the chief executive officer now owns 514,730 shares in the company, valued at approximately $504,435.40. The purchase was disclosed in a filing with the SEC, which is accessible through the SEC website.

Robert Demartini also recently made the following trade(s):

  • On Friday, June 28th, Robert Demartini purchased 138,834 shares of Purple Innovation stock. The shares were acquired at an average cost of $1.03 per share, with a total value of $142,999.02.

Purple Innovation Stock Performance

Shares of NASDAQ PRPL opened at $1.04 on Friday. The firm's 50-day moving average price is $1.29 and its 200-day moving average price is $1.33. Purple Innovation, Inc. has a 52-week low of $0.55 and a 52-week high of $3.33. The company has a quick ratio of 0.75, a current ratio of 1.50 and a debt-to-equity ratio of 0.64.

Purple Innovation (NASDAQ:PRPL - Get Free Report) last posted its earnings results on Tuesday, May 7th. The company reported ($0.19) EPS for the quarter, missing analysts' consensus estimates of ($0.15) by ($0.04). The company had revenue of $120.03 million during the quarter, compared to the consensus estimate of $122.15 million. Purple Innovation had a negative return on equity of 62.31% and a negative net margin of 26.97%. As a group, equities analysts predict that Purple Innovation, Inc. will post -0.38 earnings per share for the current year.

Institutional Trading of Purple Innovation


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A number of hedge funds have recently bought and sold shares of PRPL. Sierra Summit Advisors LLC purchased a new position in Purple Innovation in the fourth quarter worth about $1,000,000. Wasatch Advisors LP raised its position in Purple Innovation by 34.1% in the fourth quarter. Wasatch Advisors LP now owns 2,206,820 shares of the company's stock worth $2,273,000 after acquiring an additional 561,491 shares during the period. FMR LLC raised its position in Purple Innovation by 3.5% in the third quarter. FMR LLC now owns 11,702,309 shares of the company's stock worth $20,011,000 after acquiring an additional 399,139 shares during the period. AWH Capital L.P. grew its position in shares of Purple Innovation by 16.5% during the 3rd quarter. AWH Capital L.P. now owns 577,500 shares of the company's stock valued at $988,000 after acquiring an additional 82,000 shares during the period. Finally, Dynamic Advisor Solutions LLC increased its stake in shares of Purple Innovation by 9.7% in the 1st quarter. Dynamic Advisor Solutions LLC now owns 751,778 shares of the company's stock worth $1,308,000 after purchasing an additional 66,256 shares in the last quarter. Hedge funds and other institutional investors own 88.41% of the company's stock.

Analyst Upgrades and Downgrades

PRPL has been the subject of several recent research reports. Wedbush reiterated an "outperform" rating and set a $2.25 target price on shares of Purple Innovation in a report on Wednesday, May 8th. Craig Hallum lifted their price objective on Purple Innovation from $1.00 to $2.00 and gave the company a "hold" rating in a research note on Wednesday, March 13th. Roth Mkm reissued a "buy" rating and issued a $2.50 target price on shares of Purple Innovation in a research note on Thursday, March 21st. Finally, Roth Capital raised Purple Innovation from a "neutral" rating to a "buy" rating in a research report on Wednesday, March 13th. Two investment analysts have rated the stock with a hold rating and four have given a buy rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $3.95.

Read Our Latest Stock Report on PRPL

Purple Innovation Company Profile

(Get Free Report)

Purple Innovation, Inc designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand.

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