Direct Digital Holdings, Inc. (NASDAQ:DRCT - Get Free Report) President W Keith Smith sold 15,874 shares of the firm's stock in a transaction dated Friday, March 14th. The stock was sold at an average price of $0.77, for a total value of $12,222.98. Following the sale, the president now directly owns 96,164 shares in the company, valued at approximately $74,046.28. This represents a 14.17 % decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink.
W Keith Smith also recently made the following trade(s):
- On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The stock was sold at an average price of $0.83, for a total value of $12,351.23.
Direct Digital Price Performance
NASDAQ DRCT opened at $0.80 on Tuesday. The firm has a market cap of $11.72 million, a P/E ratio of -0.68 and a beta of 6.61. The stock's 50-day moving average is $1.14 and its 200-day moving average is $1.78. Direct Digital Holdings, Inc. has a one year low of $0.51 and a one year high of $35.88.
Institutional Investors Weigh In On Direct Digital
An institutional investor recently bought a new position in Direct Digital stock. Citadel Advisors LLC purchased a new position in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT - Free Report) during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm purchased 44,202 shares of the company's stock, valued at approximately $70,000. Citadel Advisors LLC owned 0.30% of Direct Digital at the end of the most recent reporting period. 4.02% of the stock is currently owned by hedge funds and other institutional investors.
Direct Digital Company Profile
(
Get Free Report)
Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
Further Reading

This instant news alert was generated by narrative science technology and financial data from InsiderTrades.com in order to provide readers with the fastest and most accurate reporting. This story was reviewed by InsiderTrades.com's editorial team prior to publication. Please send any questions or comments about this story to contact@insidertrades.com.